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05Service Design · Energy

Renew energy contracts seamlessly.

How might we help customers navigate energy renewal with confidence?

E.ON Italy renewal journey case study
Client
E.ON Italy
Year
2017
Duration
16 weeks
Sector
Energy
My role
Project Lead · Service Designer
The company

E.ON is a leading European energy provider serving residential and business customers across multiple markets.

My role

Service Designer and project lead at Livework, working bilingually in English and Italian.

The work

With Italy's energy market about to deregulate, E.ON had to transform contract renewal from a transactional touchpoint into a moment of trust. Over sixteen weeks we ran bilingual field research with customers, prototyped new conversation flows and aligned stakeholders across the business — giving E.ON a confident foundation to enter a newly competitive market.

Read the deeper story
Challenge

With Italy's energy market about to deregulate, E.ON needed to reshape its renewal journey — turning a transactional touchpoint into a moment that built knowledge, confidence and loyalty.

Approach

Over sixteen weeks at Livework, we engaged directly with customers, refining touchpoints to empower them with energy knowledge and enhance satisfaction.

Immersive field research and iterative prototyping let us tailor solutions to evolving customer needs. Stakeholder engagement remained central — operating bilingually in English and Italian, our face-to-face approach captured the nuanced insights essential for success.

My role

Project Lead and Service Designer — running stakeholder coordination, interviews, UX research and the service design of the new renewal journey.

Scale & impact
16w
Engagement
EN · IT
Bilingual research
End-to-end
Journey redesign
2017
Deregulation-ready

Outcome

A revamped renewal journey ready to navigate Italy's competitive energy market — while delivering value and fostering loyalty.