blendX
BlendX is a Rome-based startup helping organisations structure and scale internal innovation processes through a digital platform. I joined as Product Marketing Manager and UX Lead, leading the UX/UI team while supporting product direction across product, UX, and marketing.
I worked during a key growth phase, helping refine product-market fit and improve how the platform was understood and used by organisations. My focus was on aligning positioning with user needs and strengthening the overall product experience.
I introduced AI-assisted workflows and Agile practices to improve delivery and cross-functional collaboration, enabling faster iteration cycles and a more structured product development process.
This contributed to a 50% reduction in delivery time, improved usability and adoption of core modules, and supported the delivery of MTNK (PNRR-funded cybersecurity platform) from concept to pilot, while increasing overall design maturity within the organisation.







