← Selected Work
02Innovation · Learning

Build an innovation academy.

How might we create a powerful learning experience?

Sage L&D Innovation Academy
Client
Sage, L&D
Year
2022
Duration
12 weeks
Sector
Software · Education
My role
Project Lead · UX Research & Design
The company

Sage builds cloud accounting and business software trusted by millions of small and mid-sized companies worldwide.

My role

Project Lead and Service Designer, shaping Sage's first internal learning academy from research to launch.

The work

Sage wanted to pioneer a new model for internal learning — starting with an Innovation Academy that would serve as the blueprint for future ones. Over twelve weeks we audited existing platforms, built three learner personas, mapped journeys and iterated through eight prototypes and three rounds of user testing. The academy is now live, owned by a dedicated four-person team, and has set the pattern for how Sage trains its people.

Read the deeper story
Challenge

Sage embarked on a groundbreaking initiative to establish specialised academies — a novel concept within the organisation. The Innovation Academy would be built first and serve as the blueprint for future ones.

The challenge was dual: creating a central repository for innovation tools and training while pioneering a new model for learning within Sage.

Research

A one-week competitive audit of existing learning platforms, followed by conversations with colleagues across the company to understand sentiment and expectations around learning.

Prototype & test

Eight prototypes built in Miro and Figma, refined through three rounds of user testing and one focus group. Feedback shaped meaningful revisions throughout, alongside three learner personas and journey maps that kept decisions anchored to real needs.

Team

A small, dedicated team: me as project lead and service designer, another UX designer, and one developer.

Scale & impact
8
Prototypes
3
Testing rounds
3
Learner personas
12w
Research to ship
Competitive audit of existing learning platforms
Annotated audit of existing learning platforms — what works, what doesn't.
Sage Learning courses interface analysis
Mapping content density and course discovery patterns on Sage Learning.
Version 1 hand-drawn wireframes
Version 1 — hand-drawn wireframes of the homepage and course flow.
High-fidelity Innovation Academy homepage prototype
Hi-fi prototype — personalised journey, live events and recommended content.
Learning persona selection and step-by-step journey prototype
'Who would you like to be?' — choosing a learner archetype and a guided 3-step path with badges.
Tools to innovate — open toolbox prototype
Tools to innovate — an open library of canvases, templates and methods, browsable by tag.
Life-long Liam persona
Life-long Liam — the curious, recommendation-driven learner.
Bespoke Belinda persona
Bespoke Belinda — wants personalised, structured learning.
Social Simon persona
Social Simon — thrives on in-person and group learning.
Liam's journey map across the Innovation Academy
Journey map — Liam's path from manager recommendation to active contributor.
Final Innovation Academy homepage
The shipped Innovation Academy — personalised journeys, live events and curated content.

Outcome

An ideal user-centred design process. Most of this design has been built into the Innovation Academy — now live, with a dedicated team of four people taking care of it.